In a world where individuality and uniqueness are prized, Valour emerges as a brand that not only understands this but excels in bringing it to life. With their exceptional Australian-based Design Team, Valour offers a bespoke design experience that goes beyond the ordinary. They curate designs that not only meet your requirements but exceed them, ensuring that every garment tells a story, conveys a message, and resonates with your audience.

Skilled at translating ideas, visions, and artwork into striking garments, Valour's Design Team stands as a creative powerhouse. Their ability to take diverse inspirations, including First Nations artworks, and turn them into garments that convey stories using all key elements is a testament to their expertise. The result? Garments that not only enhance your identity but also serve as a visual representation of your values and aspirations.

Whether you're a professional athlete, a dedicated weekend warrior, or part of a local community-based sporting team, Valour's bespoke designs cater to your specific needs. Their meticulous approach ensures that each garment is tailored to perfection, enhancing your performance while reflecting your unique style. With a focus on precision fitting, Valour's Design Team collaborates with athletes across sports to create garments that provide optimum comfort and functionality. 

In an interview with Ash Wells, the Head Designer at Valour Sport, he sheds light on the intricate and thoughtful design process that goes into creating each bespoke garment, emphasising the importance of telling a unique story through design. Ash states, "Our design process commences with a conversation, where we listen intently to our clients. We believe in co-creating, ensuring every detail aligns with their essence and purpose."

The initial step in Valour's design process involves comprehensive consultations with the client. Understanding the client's vision, preferences, and purpose for the garment is fundamental. Following this, the design team delves into research and inspiration gathering. They draw from a wide range of sources, including cultural influences like First Nations artworks, nature, and modern trends. Ash emphasises, "We immerse ourselves in the client's world and beyond. Inspiration is everywhere, and we bring elements that resonate deeply with the individual into our design concepts."

Following this consultation, the team begins the creative process of the new garment. Often initially hand sketching concepts, the designs are then moved into the digital world where they really come to life. Using digital creative tools allows them to incorporate all of the key elements discussed during the initial consultation. Ash explains, "It's about translating thoughts into tangible designs that encapsulate the narrative the client wishes to convey. I invest a lot of time making sure each design is unique to the client and we aren’t using a cookie-cutter approach.

Designing digitally in both 2D and 3D allows us to accurately see what the final garment will look like. This has the added benefit of reducing waste through less physical sampling.”

Once the client approves the concepts, the design seamlessly transitions to the rendering phase. Here, colour palettes are refined, and intricate details are meticulously chosen. This digital rendering stage ensures that the client can visualise the final product with precision. "We use the best and latest design software to refine the designs, ensuring every stitch, every shade is a testament to the client's unique story," Ash adds.

The manufacturing process is where precision and expertise meet craftsmanship. The design team collaborates closely with skilled artisans to turn these digital renderings into tangible garments. "Our dedication to quality is a massive cornerstone of the business. Each garment undergoes multiple quality checks to maintain the highest standards we promise our clients," Ash stresses.

 In addition to the meticulous design process, Valour's commitment to delivering exceptional designs extends to a crucial stage: sampling during the manufacturing process. This stage allows clients to have a tangible experience of their envisioned design in a realistic garment, further ensuring that their expectations are met and exceeded.

 Once the digital rendering stage is complete and the client has approved the design concept, Valour's Design Team seamlessly moves into the sampling phase. This is where the digital designs are transformed into physical prototypes, providing clients with a tangible representation of their bespoke garments. "Sampling is a pivotal step where we bridge the digital realm with reality," says Ash. "It allows our clients to touch, feel, and experience their design in a way that's incredibly real and meaningful."

At this stage, the manufacturing team works closely with Valour’s Designers to carefully select fabrics, stitching for every seam, and ensuring that every detail is accurately translated into the physical garment. The result is a tangible prototype that mirrors the client's unique vision.

The client's involvement and feedback during the sampling phase are highly valued. This collaborative approach ensures that the garment aligns perfectly with the client's expectations, preferences, and intended purpose. Any necessary adjustments or refinements can be made based on the client's feedback, ensuring that the final product truly resonates with the client's identity and story.

Valour's design process is a comprehensive and collaborative journey, culminating in garments that go beyond mere aesthetics. With Valour, the journey from digital concepts to tangible reality is an artful fusion of creativity, precision, and a deep understanding of the client's essence. It's about wearing a piece of one's journey, proudly showcased to the world.

For more about Valour's design process visit