Valour is at the cutting-edge of design and manufacturing. Working tirelessly with the inhouse R&D department and our key partners to push our sportwear to the limits.
For Valour, innovation isn't only about new colourways and designs, our process starts right from garment conception. Considering the form, fit, fabrics, design and purpose of each garment sets the innovation process into motion.
Valour saw a gap in the market for custom, innovative sportswear that is accessible to athletes of all levels and abilities. Valour strives to innovate garments in several key areas.
Each new garment or range offers an opportunity to build on the extensive research and testing previously undertaken with the objective to find new ways to give our athletes and customers the extra 1%. Each of the following areas are considered when undertaking a new fit and design:
- Function and performance
- Fit and form
- Fabric technology
- Continual feedback