Valour is Australia’s premier custom sportswear brand, crafting precision-fit, high-performance apparel for schools, sporting clubs, and elite and grassroots athletes. We don’t just make uniforms, we engineer confidence, unity, and performance.

 Founded in 2009, Valour is the only Australian sportswear manufacturer with full in-house control over the entire design and production process, ensuring the highest standards from concept to delivery. Backed by over a decade of innovation, sustainable manufacturing, and trusted partnerships, we consistently produce high-performance apparel that works as hard as you do.

From large-scale partnerships to grassroots programs, our business spans three specialist divisions.

From high-energy merchandise pop-ups at events like CIS Athletics to custom activations at Super Netball, Valour’s Retail & Events division merges performance with culture. We deliver limited-edition supporter wear and high-performance lifestyle apparel that connects fans, families, and athletes.

Our on-the-ground presence at flagship events across Australia brings premium retail experiences directly to the community, with pop-ups, online stores, and event-day activations. Each item, from supporter hoodies to exclusive athlete drops, is crafted with the same precision and materials as our elite teamwear.

Working with clubs and sporting associations, we create fully custom, high-performance uniforms and teamwear. Thanks to our vertically integrated supply chain, we maintain complete control over production, ensuring every garment, from grassroots to elite level clubs, meets the highest standards for fit, durability, and colour accuracy. That’s why Valour is trusted by thousands of teams across Australia to deliver reliable, high-performance uniforms.

We partner with schools to provide bespoke uniforms and sports apparel. We offer a seamless solution for both online and in-store shopping. Whether setting up an easy-to-use online uniform shop or taking over the management and operation of a school’s uniform shop, we handle every detail. Our in-house processes guarantee consistency, faster turnaround times, and a streamlined retail experience for students, staff, and parents alike. From design to delivery, Valour ensures the highest quality and service at every step.

Explore how leading organisations across Australia trust Valour to deliver excellence, every time.