Valour Expands Strategic Partnership with American Football Australia

Valour is proud to announce the expansion of its partnership with American Football Australia (AFA), evolving from compression wear supplier to Official Merchandise and Apparel Partner, a growing alliance that marks a significant step for both Valour and AFA.

Having supplied AFA since 2024 with elite compression garments, Valour will now design and deliver a complete suite of customised, high-performance sports apparel. From uniforms to training gear, every piece is engineered for the athletes who demand quality, durability and performance both on and off the field.

As American Football gains increasing traction across Australia, As American Football gains increasing traction across Australia, this partnership goes beyond outfitting athletes. It’s a collaboration grounded in shared values: innovation, performance, discipline and community. Together, Valour and AFA are committed to raising the bar for local clubs and elite teams alike, providing gear that performs under pressure and unites players under a national vision for growth.

“This evolution with Valour represents a pivotal moment for our sport. As we work to strengthen the presence of American Football in Australia, we’re proud to partner with a company that not only understands the needs of our athletes but shares our commitment to excellence, inclusivity and building stronger communities through sport.”
– Wade Kelly, CEO, American Football Australia

“This partnership represents more than a contract — it’s a continuation of the journey we’ve been on with American Football Australia for years. We’ve stood on the sidelines, backed their athletes with performance compression, and watched the sport gain real momentum. Now, as we step into a broader role, we’re proud to stand shoulder to shoulder with AFA, united in our vision to elevate the game at every level. It’s a sport built on discipline, courage and community — values that align perfectly with Valour.”
– Matthew Knight, Director, Valour

With Valour’s dedication to fabric innovation, precision craftsmanship, ethical production and sustainability, every garment reflects the highest standards for fit, durability and colour accuracy. This commitment ensures American Football Australia can continue taking big strides in Australian sport.