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NSW Swifts x Valour = A premiership-winning partnership

The opportunity to redesign the Swifts’ cherished netball dress fresh off a premiership winning season is a thrill for Valour.

The NSW Swifts playing dress for the 2020 Suncorp Super Netball season will tap into the club’s long history and legacy.

“I wanted to create a fun design that would excite the players and their loyal fans, while paying homage the heritage of the Swifts iconic red dress. Valour’s new design represents the youthfulness of the squad and energy of a Swifts game that befits the 2019 champions,” said Ash Wells, Valour’s Head Designer.

Swifts Head Coach, Briny Akle, added, “Our design for 2020 is very fresh and quite a change from 2019 but it reflects the journey our players are on.

“While our colours remain the same, the pattern shows how the team has grown and won together and now they are ready to defend their title.

“2020 is the perfect time for the Swifts to wear their legacy, was well as play for it,”

“I would like to thank Valour for their efforts and understanding in producing this dress,” Akle said.

On the design development, Valour Director Matthew Knight said “Valour’s collaborative design process with the Swifts flowed seamlessly. The players love the final design, created by Valour’s Head Designer Ash Wells. Ash nailed it.

“We’re excited about the experience players will have on-court in our latest fabric innovation, NanoFuse. The Athlete’s reaction thus far says it all.

NanoFuse by Valour is the most luxurious and functional sportswear fabric on the market. It's highly absorbent, anti-bacterial and non-irritating. NanoFuse by Valour is perfect for all sporting markets,”, Matthew said.

About the Partnership

NSW Swifts have appointed Valour as the team’s Official Kit and Merchandise Supplier for the next three years.

On the partnership, Valour Brand Ambassador and former Swifts Captain Catherine Cox said she was delighted to see the club embrace its roots.

“I had the pleasure of winning in both the yellow and red dresses of the Swifts and to see both eras represented on this uniform is wonderful,” she said.

“The Swifts have a proud history and former players like myself and my good friend Liz Ellis are delighted to see the club back at the pinnacle of Australian netball.

“Briony has always ensured her players are aware of the legacy they’re looking to build on and now they can look the part as well as feel it,” Catherine added.

The Swifts start their Super Netball campaign with a Grand Final rematch against the Sunshine Coast Lightning at the revamped Ken Rosewall Arena at Sydney Olympic Park on Sunday 3 May.

NSW Swifts Official Merchandise will be available online at valoursport.com.au and at game days.

by Netball NSW

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