Adelaide Thunderbirds Ready To Fly With Valour Partnership

The Adelaide Thunderbirds and Netball SA have today welcomed Valour to their family of partners.

As the new Official Apparel and Merchandise Partner, Valour will provide the Adelaide Thunderbirds and Netball SA brands official on and off-field apparel for the next three years, as well as lead the merchandise program – providing a fresh look and feel for players and fans alike.

Netball SA CEO Bronwyn Klei said the organisation was thrilled to be partnering with a company of Valour’s calibre.

“We’ve seen what Valour can deliver not only in netball but across a number of sporting codes including AFL and rugby and the company’s experience and professionalism was a major drawcard,” Ms Klei said.

“In the Adelaide Thunderbirds space in particular, Valour gave us the opportunity to create an entire new look for our 2021 range and the new dress design blew us away.

“This partnership also means Valour will create apparel and merchandise for all Netball SA events and programs across grassroots, including our annual Country Championships and Academy Games.”

“We’re really looking forward to seeing what we can produce with Valour over the next three years.”

Director of Valour Matthew Knight said the chance to partner with Netball SA and the Adelaide Thunderbirds was a wonderful opportunity for the company to give back to South Australian netball across every level.

“It is a great privilege and a proud moment for our company to supply such an iconic Australian sporting franchise like the Adelaide Thunderbirds,” Mr Knight said.

“Over the past 10 years, Valour has been well supported by the state of South Australia through our community sporting partners and education-based clients.”
On Wednesday, the Adelaide Thunderbirds unveiled the team’s new dress design for the 2021 season - a collaborative vision brought to life by Valour’s talented design team.

“Our Head of Design Ash Wells has delivered an inspiring update to the range with a fun and fascinating design that we believe truly captures the club’s fun yet competitive aspirations,” Mr Knight said.

“We welcome the Adelaide Thunderbirds to the Valour family and look forward to seeing the team have great success wearing the Valour kit for many years to come.”

Adelaide Thunderbirds Official Merchandise will be available online at and at game days.