Valour Named Official Apparel Partner of NSW Athletics
NSW Athletics is proud to announce a new four-year partnership with Australian sportswear supplier, Valour. Confirming Valour as the Official Apparel Partner of NSW Athletics from 2026 through to 2029.
The partnership comes at a defining moment for athletics in the state, as Athletics NSW and Little Athletics NSW move towards coming together under the unified NSW Athletics banner. This alignment will see the sport’s apparel identity and athlete representation strengthened across the entire pathway.
This long-term partnership reflects a shared commitment to performance, innovation, and excellence across the full athletics pathway in New South Wales from Little Athletics participation through to community clubs, performance programs and State Teams.
Under the partnership, Valour will supply premium performance apparel for Team NSW, as well as apparel for key championship events, workforce programs, and broader community initiatives across the calendar year.
Little Athletics NSW CEO Chris Giles welcomed the continuation of the partnership:
“This agreement is historic as it brings Little Athletics NSW and Athletics NSW together through a single apparel partnership – the first time for our sport in this state. Our apparel partnership with Valour, has consistently delivered high-quality, reliable kit to our Little Athletics community over a number of years, and this renewed partnership will help drive this across the entire athletics community in NSW. That consistency matters to our members, volunteers and families knowing they are receiving apparel that performs, represents our sport proudly and stands up to the demands of the season.
Athletics NSW CEO Christian Renford said the partnership marks an important step in elevating the presentation and identity of Team NSW.
“We are delighted to extend and strengthen our partnership with Valour as our Official Apparel Partner for the next four years. Valour’s commitment to performance, quality and contemporary design aligns strongly with our vision for athletics in NSW.
This partnership will see the rollout of a refreshed State Team uniform design that reflects the pride and performance standards of NSW representation, however we are equally excited about the opportunities this creates for our clubs, to access to the same quality and variety of uniform and apparel for their members.”
Director of Valour Sport, Ryan Tesoriero, said the partnership reflects a shared ambition to support the sport at every level.
“The coming together of Athletics NSW and Little Athletics NSW represents a defining moment for athletics in this state, and we are incredibly proud that Valour will play a role in supporting that next chapter.
As an Australian-owned brand, Valour was built to support Australian sport from grassroots participation through to elite performance. Athletics embodies that pathway more clearly than almost any other sport, and we see this partnership as an opportunity to contribute meaningfully to the future of the athletics community in New South Wales. Through our expertise in performance teamwear, technical fabrics and innovative design, we aim to elevate how athletes feel when they represent their club, their community and their state.
This partnership is about building a unified identity across the pathway and ensuring athletes across New South Wales compete in apparel designed for performance, pride and professionalism.”
Further details regarding the refreshed State Team range and broader NSW Athletics apparel program will be unveiled in the coming weeks.